Wait, what is The Fame doing in the top three this week?
As I plastered my eyes to the weekly Billboard Top 200 albums chart a few weeks ago, I noticed a few surprises joining the current most popular albums.Melanie Fiona’s The Bridge, released six months ago, and Beyoncé’s I Am… Sasha Fierce, Lady Gaga’s The Fame, and Lady Antebellum’s eponymous album, all released almost two years ago, received massive boosts in popularity. Lesser known acts like Fiona and Lady Antebellum garner solid sales, but their albums are both within the top 40 — way beyond their beginning sales range. One may think that divas like Beyoncé and newest pop superstar Lady Gaga should have massive sales like they currently do, but not for albums that they released years ago. None other than the “Grammy Effect,” the Grammy Awards’ magical touch in giving albums and artists a popularity spike just after they air, pushed these albums to the top. Such a power merits a reassessment of the very process and administration that gives these artists their golden gramophones and subsequent sales spikes. Continue reading